BusinessIntend — revenue intelligence, outbound and go-to-market

Research, playbooks and analysis on B2B prospecting, outbound engagement, deliverability and AI in the revenue stack.

• The first line of a cold email decides everything

  Buyers decide whether to keep reading in the preview pane. Here is how to write an opening line that earns the second sentence — with examples that work and the patterns that quietly kill replies.

  Outbound Strategy · 2 min read

• AI research assistants for reps: where they help and where they don’t

  Language models are good at summarising what is public and bad at knowing what matters. A practical guide to using AI for account research without sending confident nonsense to a buyer.

  AI in Sales · 2 min read

• Warming a new sending domain without burning it

  A new domain has no reputation, and mailbox providers treat no reputation as a risk. A week-by-week warm-up plan, the numbers to watch, and the mistakes that undo a month of work in a day.

  Deliverability · 2 min read

• Reading intent signals without fooling yourself

  A pricing-page visit, a new VP, a job post — some signals predict pipeline and most predict nothing. How to tell the difference with your own data instead of a vendor’s case study.

  Data & Signals · 2 min read

• A pipeline review your reps won’t dread

  Most pipeline reviews are status updates read aloud. A 30-minute format that finds stuck deals, surfaces real risks and leaves reps with a next step — instead of a lecture.

  Revenue Operations · 1 min read

• Multichannel cadences: when to call, when to email, and when to stop

  Adding channels does not automatically add replies. How to sequence email, phone and LinkedIn so each touch earns the next — and why the last step of every cadence should be a clean exit.

  Outbound Strategy · 1 min read

• Contact data decays: a maintenance plan that actually runs

  Around a third of B2B contact data goes stale every year. A practical, low-effort plan for keeping your database usable — what to re-verify, how often, and what to delete.

  Data & Signals · 1 min read

• Measuring what your sales stack actually returns

  Most sales tools are renewed on habit rather than evidence. A simple way to measure what each one contributes, find the overlap, and walk into renewal conversations with numbers.

  Revenue Operations · 1 min read